Zaria Pirani

I am a sophomore at Emory University pursuing a double major in Business Administration and Economics. Beyond my academic pursuits, I enjoy banking, dancing, and music. I am motivated by my interest in understanding Gen Z's consumer behavior and seek to understand the relationship between marketing strategies and brand loyalty and how it relates to financial outcomes. I am excited to deepen my knowledge of the evolving landscape of consumer behavior and how it's intertwined with market trends through The Z Suite.